EPISODE 10: PERSUASION

Why are some people better at convincing others to see the world their way? As far as psychology is concerned, it has a lot to do with the ability that some people or groups have to successfully convince - or persuade - others of their perspective. But what is persuasion and how does it work? How can we use persuasion to get what we want, and is it possible to protect ourselves from being persuaded?

(The first episode in a two-part persuasion suite) 

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